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Digiday- Second Screen is not Social TV

Mar 23, 2013 18:43

Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
MP-Mobile Now Accounts For 8% Of Digital Video Viewing

Feb 28, 2013 17:06

Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′

Jan 17, 2013 18:18

[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 21, 2012 10:21

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
Mediapost- Study: Mobile Rich Media, Video Converge

Nov 9, 2012 13:25

New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising....
Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time

Jun 13, 2012 9:23

TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...
Mediapost- Tablets The Great Hope For TV Everywhere?

Jun 13, 2012 9:21

TV Everywhere hasn’t entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led...
eMarketer-TV and Online Video Advertising Slow to Integrate

Jun 13, 2012 9:02

Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
From Nielsen- Cross-Platform Report: How We Watch From Screen to Screen

May 3, 2012 15:26

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according...
Social Video Works – The 2011 Social Video Advertising Report

Feb 16, 2012 15:45

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video...
From Mashable: What’s in Store for Social Video in 2012?

Dec 29, 2011 15:26

In 2011, many companies knew they needed to move beyond simply creating and distributing ads for their products. They needed...
Half Of All Mobile Video Views Are On Android Phones

Nov 12, 2011 13:06

Android phones make up 49% of all video viewing minutes for mobile devices. Apple products–iPads and iPhones combined–make...
YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform

he announcement this week states that LG will be adding ad functionality to their connected TVs and that functionality will...
Global Growth in Mobile Barcode Usage Q2/2011

Link: Global Growth in Mobile Barcode Usage Q2/2011 More interesting data – Press Release 3GVision August, 2011 Highlights and remarks for this month’s report: Worldwide...