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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′

Jan 17, 2013 18:18

[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
MP Vidblog- AOL Video Survey- Stick to short pre-rolls and short video

Dec 18, 2012 15:02

P.J. Bednarski ……..According to new research commissioned by Aol, consumers would rather be pitched prior to...
Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task

Sep 28, 2012 14:30

When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time

Jun 13, 2012 9:23

TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...
Mediapost- Tablets The Great Hope For TV Everywhere?

Jun 13, 2012 9:21

TV Everywhere hasn’t entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led...
eMarketer-TV and Online Video Advertising Slow to Integrate

Jun 13, 2012 9:02

Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
ClickZ- NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

Jun 2, 2012 17:12

The National Hockey League kicked off the start of the Stanley Cup Finals last night with round two of its NHL FanCam. Originally...
Digiday- The NHL’s Digital Power Play

May 24, 2012 11:42

The NHL has long fought little-brother status on the U.S. sports landscape. But with some aggressive moves in the digital...
From Nielsen- Cross-Platform Report: How We Watch From Screen to Screen

May 3, 2012 15:26

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according...
From SEW- Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Apr 24, 2012 11:26

The online video market has been predominantly characterized by two fundamentally different types of content: user generated...
From Bloomberg – Online Film Viewing in U.S. to Top Discs in 2012, IHS Says

Mar 23, 2012 12:11

Online movie viewing in the U.S. will exceed digital video disc and Blu-ray use for the first time this year, according to...
comScore Releases January 2012 U.S. Online Video Rankings – comScore, Inc

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January...
Social Video Works – The 2011 Social Video Advertising Report

Feb 16, 2012 15:45

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video...
Report: How Americans are Spending their Media Tim and Money | Nielsen Wire

Feb 16, 2012 15:17

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform...
From Mashable : Consumers Want Online Video Ads No More Than 15 Seconds Long

Want to capture customer attention with online video ads? They’d better not be more than 15 seconds long, a new poll suggests. According...
From ReelSEO: Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Jan 14, 2012 11:45

A Rambling Email Discussion On The Future Of Video Ads Jeremy: I’m thinking about that article you wrote today, about...
From Mashable: What’s in Store for Social Video in 2012?

Dec 29, 2011 15:26

In 2011, many companies knew they needed to move beyond simply creating and distributing ads for their products. They needed...
From Gigaom: Xbox Live is the first big step to true video convergence

Microsoft will roll out an update to its Xbox Live platform on Tuesday, which will bring a host of new content to its users....
comScore Releases October 2011 U.S. Online Video Rankings – comScore

Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked...
Xbox360 and PS3 for Online Viewing in 12 Percent of US Households

15 Million US Homes Watch Online Content via Games Consoles Boston, MA – November 4, 2011 – The Games Console has...