-
CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
-
MP Vidblog- AOL Video Survey- Stick to short pre-rolls and short video
P.J. Bednarski ……..According to new research commissioned by Aol, consumers would rather be pitched prior to...
-
Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
-
Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...
-
Mediapost- Tablets The Great Hope For TV Everywhere?
TV Everywhere hasn’t entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led...
-
eMarketer-TV and Online Video Advertising Slow to Integrate
Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
-
ClickZ- NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
The National Hockey League kicked off the start of the Stanley Cup Finals last night with round two of its NHL FanCam. Originally...
-
Digiday- The NHL’s Digital Power Play
The NHL has long fought little-brother status on the U.S. sports landscape. But with some aggressive moves in the digital...
-
From Nielsen- Cross-Platform Report: How We Watch From Screen to Screen
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according...
-
From SEW- Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
The online video market has been predominantly characterized by two fundamentally different types of content: user generated...
-
From Bloomberg – Online Film Viewing in U.S. to Top Discs in 2012, IHS Says
Online movie viewing in the U.S. will exceed digital video disc and Blu-ray use for the first time this year, according to...
-
comScore Releases January 2012 U.S. Online Video Rankings – comScore, Inc
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January...
-
Social Video Works – The 2011 Social Video Advertising Report
Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video...
-
Report: How Americans are Spending their Media Tim and Money | Nielsen Wire
Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform...
-
From Mashable : Consumers Want Online Video Ads No More Than 15 Seconds Long
Want to capture customer attention with online video ads? They’d better not be more than 15 seconds long, a new poll suggests. According...
-
From ReelSEO: Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
A Rambling Email Discussion On The Future Of Video Ads Jeremy: I’m thinking about that article you wrote today, about...
-
From Mashable: What’s in Store for Social Video in 2012?
In 2011, many companies knew they needed to move beyond simply creating and distributing ads for their products. They needed...
-
From Gigaom: Xbox Live is the first big step to true video convergence
Microsoft will roll out an update to its Xbox Live platform on Tuesday, which will bring a host of new content to its users....
-
comScore Releases October 2011 U.S. Online Video Rankings – comScore
Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked...
-
Xbox360 and PS3 for Online Viewing in 12 Percent of US Households
15 Million US Homes Watch Online Content via Games Consoles Boston, MA – November 4, 2011 – The Games Console has...