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Digiday- Second Screen is not Social TV

Mar 23, 2013 18:43

Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre

Jan 15, 2013 14:27

Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
MP- Experts Mull The TV Of Tomorrow

Jan 11, 2013 13:09

[ TV has just had a banner year (no pun intended) revenue wise- the idea that the end user only need pay for the shows/ channels...
AllThingsD- What if Social TV Is Less Social Than We Think?

Nov 27, 2012 19:15

Most “social TV” apps want you to hang out with them instead of gabbing about TV on the social networks you’re already...
Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task

Sep 28, 2012 14:30

When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile

Sep 17, 2012 17:50

Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)

Aug 8, 2012 15:40

Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
Slate- How did the remote control get so awful and confusing?

Jun 28, 2012 11:35

I can’t figure out how to watch my brother’s TV. He’s explained it to me a hundred times, but that’s...
Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time

Jun 13, 2012 9:23

TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...
Mediapost- Tablets The Great Hope For TV Everywhere?

Jun 13, 2012 9:21

TV Everywhere hasn’t entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led...
eMarketer-TV and Online Video Advertising Slow to Integrate

Jun 13, 2012 9:02

Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
Blodget- Don’t Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

Jun 3, 2012 10:29

n the first decade of the commercial Internet–the 1990s and early 2000s–there were frequent murmurings that newspapers...
Marketing charts/IAB- Even While Multitasking, Viewers Give TV Most Attention

May 21, 2012 12:24

TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like...
BI: Why Audience Ratings Have Collapsed For Cable TV Shows

May 20, 2012 18:10

ast month, Citibank entertainment media analyst Jason B. Bazinet and his team wrote that they were “flummoxed”...
vBeat- Microsoft Kinect’s NUads is what the TV industry needs to survive the future

May 17, 2012 14:02

What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising...
From Nielsen- Cross-Platform Report: How We Watch From Screen to Screen

May 3, 2012 15:26

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according...
From AdAge- Believe The Hype? Four Things Social TV Can Actually Do

Apr 17, 2012 18:34

Within the broadcast and social-media-analytics worlds, as well as the broadcast-obsessed precincts of the agency and marketer...
From Nielsen w/ POV from Frédéric Filloux- Consumer Trust in Online, Social and Mobile Advertising Grows

Apr 13, 2012 11:44

The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact...
From TechCrunch-With TV Everywhere, It’s All About Discovery

Mar 25, 2012 18:22

Editor’s Note: David McIntosh is the founder and CEO of Redux, a fast-growing video discovery company. Redux is the...
Report: How Americans are Spending their Media Tim and Money | Nielsen Wire

Feb 16, 2012 15:17

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform...