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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre
Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
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MP- Experts Mull The TV Of Tomorrow
[ TV has just had a banner year (no pun intended) revenue wise- the idea that the end user only need pay for the shows/ channels...
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AllThingsD- What if Social TV Is Less Social Than We Think?
Most “social TV” apps want you to hang out with them instead of gabbing about TV on the social networks you’re already...
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Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
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Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile
Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
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Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
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Slate- How did the remote control get so awful and confusing?
I can’t figure out how to watch my brother’s TV. He’s explained it to me a hundred times, but that’s...
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Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...
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Mediapost- Tablets The Great Hope For TV Everywhere?
TV Everywhere hasn’t entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led...
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eMarketer-TV and Online Video Advertising Slow to Integrate
Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
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Blodget- Don’t Mean To Be Alarmist, But The TV Business May Be Starting To Collapse
n the first decade of the commercial Internet–the 1990s and early 2000s–there were frequent murmurings that newspapers...
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Marketing charts/IAB- Even While Multitasking, Viewers Give TV Most Attention
TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like...
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BI: Why Audience Ratings Have Collapsed For Cable TV Shows
ast month, Citibank entertainment media analyst Jason B. Bazinet and his team wrote that they were “flummoxed”...
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vBeat- Microsoft Kinect’s NUads is what the TV industry needs to survive the future
What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising...
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From Nielsen- Cross-Platform Report: How We Watch From Screen to Screen
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according...
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From AdAge- Believe The Hype? Four Things Social TV Can Actually Do
Within the broadcast and social-media-analytics worlds, as well as the broadcast-obsessed precincts of the agency and marketer...
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From Nielsen w/ POV from Frédéric Filloux- Consumer Trust in Online, Social and Mobile Advertising Grows
The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact...
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From TechCrunch-With TV Everywhere, It’s All About Discovery
Editor’s Note: David McIntosh is the founder and CEO of Redux, a fast-growing video discovery company. Redux is the...
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Report: How Americans are Spending their Media Tim and Money | Nielsen Wire
Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform...