Home » Posts tagged 'ad exchange'
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MediaTel- Beyond the B in RTB
Mar 26, 2013 12:54
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
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MP- The Darker Side Of Viewability
Mar 23, 2013 12:42
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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NYTimes- Your Online Attention, Bought in an Instant
Nov 27, 2012 19:34
YOU can be sold in seconds. No, wait: make that milliseconds. The odds are that access to you — or at least the online...
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VideoInsider- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
Oct 8, 2012 21:50
The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB...
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CLickZ- The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 13:33
Programmatic buying platforms such as demand-side platforms (DSPs) have become the most powerful tools for marketing in...
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Digiday- Confessions of a DSP Salesperson
May 24, 2012 13:56
sees as the hype versus reality of programmatic buying. What’s it like working for a DSP? Anyone that has not worked at...
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Adage- Six Things You Need to Know About Real-Time Bidding
May 9, 2012 10:18
The real-time bidding industry is only three years old. But in that short time the remarkable technical achievement of real-time...
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AdExchanger- At ANA Conference, Holding Co Desk CEOs Pledge Alignment With Agencies
May 9, 2012 8:58
Holding company trading desks are moving to embed their capabilities locally within operating agencies, rather than operating...
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From Digiday- Confessions of an Ad Tech Exec
Apr 23, 2012 13:40
Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of...
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From Digiday- Are Agency Trading Desks Headed for Trouble?
Apr 23, 2012 12:58
Agency trading desks are a bright spot within most agency holding companies. They’re proof that ad companies can cobble...
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The ad exchange revolution: Crucial insights – iMedia
Oct 6, 2011 23:33
We’re arguably two to three years into the exchange buying revolution. I say arguably because buying online display...
