Home » Posts tagged 'agency'
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Digiday- Confessions of a Big-Agency Top Digital Exec
Digiday Confessions are back. We took a break from them for a bit in order to make sure they remained high quality. We’ve...
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Shane’s Soapbox- Media Agencies in the Age of Machines,via Digiday
A fundamental challenge for traditional media agencies, which is not addressed in this article, is the continued reliance...
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Digiday- Why Agencies Don’t Get B2B: Less sizzle, more steak please
In the business-to-business world, the phrase “getting it” is uttered often, by both agency and by client. Actually,...
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PR Daily- The Roger Sterling guide to agency life
The star of stars, especially in this season, has been Roger Sterling. Sure, Don Draper is the main guy, but no one delivers...
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Digiday-Agency-Vendor Ties Get Murky
Life can be tough in the agency business. Clients consistently expect greater results for smaller fees, which has placed...