Home » Posts tagged 'analytics'
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Digiday- Imagining a World Without Cookies
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
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Introducing Pinterest Web Analytics
Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners...
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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Socialmediatoday.com-The Evolution of Content Marketing
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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Econsultancy- Audience buying: why it demands always-on investment
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Chief Marketer – Data Management Roadmap: 5 Critical Multichannel Milestones
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll...
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MP- Data: The New Creative or 1+1=3?
Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
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MetricsInsider- How To Calculate Attribution’s ROI: The Formula
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
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Mediapost- Search Marketing: Time To Re-engineer
Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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Mediapost- Overlap Reporting And Advanced Attribution
In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach...
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eMarketer- As Online Video Campaigns Ramp Up, Metrics Present a Challenge
Advertisers rely on views, brand lift and sales impact at almost the same levels As marketers continue to expand the slice...
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Occam’s Razor- Measuring Digital “Brand Strength” with Google Analytics
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable,...
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From Google- Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Google is sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital...
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From Mashable- How to Track Your Website’s Content on Pinterest
Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally,...