Home » Posts tagged 'analytics'
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Digiday- Imagining a World Without Cookies
Mar 17, 2013 12:41
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
Mar 16, 2013 18:01
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
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Introducing Pinterest Web Analytics
Mar 15, 2013 19:31
Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners...
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Mar 4, 2013 18:56
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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Socialmediatoday.com-The Evolution of Content Marketing
Feb 25, 2013 16:50
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Feb 23, 2013 16:58
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Feb 21, 2013 15:21
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Chief Marketer – Data Management Roadmap: 5 Critical Multichannel Milestones
Dec 22, 2012 14:39
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll...
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MP- Data: The New Creative or 1+1=3?
Dec 11, 2012 15:10
Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
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MetricsInsider- How To Calculate Attribution’s ROI: The Formula
Nov 28, 2012 20:00
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
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Mediapost- Search Marketing: Time To Re-engineer
Nov 28, 2012 18:53
Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
Oct 13, 2012 9:50
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Oct 9, 2012 10:23
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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Mediapost- Overlap Reporting And Advanced Attribution
Oct 7, 2012 21:49
In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach...
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eMarketer- As Online Video Campaigns Ramp Up, Metrics Present a Challenge
Jul 17, 2012 9:31
Advertisers rely on views, brand lift and sales impact at almost the same levels As marketers continue to expand the slice...
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Occam’s Razor- Measuring Digital “Brand Strength” with Google Analytics
May 21, 2012 13:10
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable,...
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From Google- Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Apr 5, 2012 11:28
Google is sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital...
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From Mashable- How to Track Your Website’s Content on Pinterest
Mar 15, 2012 14:40
Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally,...
