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adotas.com- Beware The Hidden Pitfalls Of RTB

Mar 23, 2013 12:30

Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
JeffBullas.com- 10 Strategic Ways to Optimize Your Pinterest Page – Pinterest gospel

Mar 18, 2013 18:30

Written by Tehmina Zaman - In September this year, ComScore reported that Pinterest had penetrated the top 50 list of...
Shanes Soapbox- Linkedin has a new ad unit (huzzah!)

Mar 17, 2013 19:38

I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
CZ- Driving Results Throughout the Marketing Funnel

Mar 17, 2013 18:26

Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
Digiday- Imagining a World Without Cookies

Mar 17, 2013 12:41

Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

Mar 16, 2013 18:01

INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
The Real (and Hidden) Value of Social Media

Mar 14, 2013 18:49

Krista Neher I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things...
Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)

Mar 13, 2013 18:18

Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Mar 13, 2013 17:32

Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them

Mar 4, 2013 11:55

This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
MP- Connecting The Data

Mar 3, 2013 16:26

Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 2, 2013 14:53

Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
CZ- Grey Poupon’s Spot-On Social Media Strategy

Mar 1, 2013 19:04

Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
HBR- The Decline and Fall of Product Placement

Feb 25, 2013 11:46

Jonah Sachs For more than a century, the motion picture has reigned supreme as the world’s ultimate storytelling tool....
HBR- Rural China Offers Big Opportunities, Too

Feb 24, 2013 18:08

Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
Shane’s Soapbox- What We Talk About When We Talk About “Social”

Feb 23, 2013 13:52

[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets

Feb 21, 2013 11:51

[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
Econsultancy- Audience buying: why it demands always-on investment

Feb 16, 2013 16:22

Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To

Feb 15, 2013 19:51

Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...