Home » Posts tagged 'brands'
-
adotas.com- Beware The Hidden Pitfalls Of RTB
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
-
JeffBullas.com- 10 Strategic Ways to Optimize Your Pinterest Page – Pinterest gospel
Written by Tehmina Zaman - In September this year, ComScore reported that Pinterest had penetrated the top 50 list of...
-
Shanes Soapbox- Linkedin has a new ad unit (huzzah!)
I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
-
CZ- Driving Results Throughout the Marketing Funnel
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
-
Digiday- Imagining a World Without Cookies
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
-
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
-
The Real (and Hidden) Value of Social Media
Krista Neher I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things...
-
Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)
Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
-
Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
-
Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
-
MP- Connecting The Data
Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
-
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
-
CZ- Grey Poupon’s Spot-On Social Media Strategy
Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
-
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
-
HBR- The Decline and Fall of Product Placement
Jonah Sachs For more than a century, the motion picture has reigned supreme as the world’s ultimate storytelling tool....
-
HBR- Rural China Offers Big Opportunities, Too
Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
-
Shane’s Soapbox- What We Talk About When We Talk About “Social”
[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
-
Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets
[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
-
Econsultancy- Audience buying: why it demands always-on investment
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
-
TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...