Home » Posts tagged 'china'
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MP- The Darker Side Of Viewability
Mar 23, 2013 12:42
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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HBR- Creative That Cracks the Code
Feb 28, 2013 16:59
Julia Kirby A decade into an internet-driven advertising revolution, is it all over for creative? Looking at the web, you...
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HBR- Rural China Offers Big Opportunities, Too
Feb 24, 2013 18:08
Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
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Econsultancy- 25% of Australian marketers say digital knowledge is poor
Feb 21, 2013 12:27
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
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HBR- Scaling Your UX Strategy
Jan 18, 2013 13:41
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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MP- Luxe Beauty Brands Style Digital Biz In China
Dec 18, 2012 15:18
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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From The Guardian- China and cars: a love story
Dec 15, 2012 14:57
Tania Branigan It is half a century since Zhang Jing’s father impressed the neighbours with a mark of his family’s...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Jun 8, 2012 12:16
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Errata- how backdoors are built into microprocessors
May 29, 2012 8:59
Bogus story: no Chinese backdoor in military chip Today’s big news is that researchers have found proof of Chinese...
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From Vanity Fair- Inside the Eastern Rise of Weibo, China’s Twitter
Feb 22, 2012 16:48
I was working for the COO of Sina in 2008-9 when they were developing Weibo- the success of the platform was not in...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
Jan 21, 2012 16:43
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...
