Home » Posts tagged 'china'
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MP- The Darker Side Of Viewability
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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HBR- Creative That Cracks the Code
Julia Kirby A decade into an internet-driven advertising revolution, is it all over for creative? Looking at the web, you...
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HBR- Rural China Offers Big Opportunities, Too
Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
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Econsultancy- 25% of Australian marketers say digital knowledge is poor
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
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HBR- Scaling Your UX Strategy
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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MP- Luxe Beauty Brands Style Digital Biz In China
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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From The Guardian- China and cars: a love story
Tania Branigan It is half a century since Zhang Jing’s father impressed the neighbours with a mark of his family’s...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Errata- how backdoors are built into microprocessors
Bogus story: no Chinese backdoor in military chip Today’s big news is that researchers have found proof of Chinese...
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From Vanity Fair- Inside the Eastern Rise of Weibo, China’s Twitter
I was working for the COO of Sina in 2008-9 when they were developing Weibo- the success of the platform was not in...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...