Home » Posts tagged 'consumers'
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CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 22, 2013 19:45
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
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Digiday- Imagining a World Without Cookies
Mar 17, 2013 12:41
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
Mar 16, 2013 18:01
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
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MP- Connecting The Data
Mar 3, 2013 16:26
Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
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CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 2, 2013 14:53
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
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Shane’s Soapbox- What We Talk About When We Talk About “Social”
Feb 23, 2013 13:52
[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
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Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Feb 16, 2013 12:29
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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HBR- Three Myths about What Customers Want
May 29, 2012 9:31
Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much...
