Home » Posts tagged 'content'
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
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Pandodaily: How YouTube is casually beating other social networks on multiple fronts
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
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JeffBullas.com- 10 Strategic Ways to Optimize Your Pinterest Page – Pinterest gospel
Written by Tehmina Zaman - In September this year, ComScore reported that Pinterest had penetrated the top 50 list of...
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Shanes Soapbox- Linkedin has a new ad unit (huzzah!)
I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
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CZ- Driving Results Throughout the Marketing Funnel
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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Entrepreneur-Building Your Brand on Twitter
In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide...
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Digiday- Imagining a World Without Cookies
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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Introducing Pinterest Web Analytics
Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners...
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The Real (and Hidden) Value of Social Media
Krista Neher I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things...
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Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)
Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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avc.com- Guest Post: HOW TO SOCIAL
ME GET START WHEN FRED TAKE BIG CHANCE ON CRAZY PERSON TYPE LIKE DINOSAUR. MINIMUM VIABLE PERSONALITY TURN INTO MORE,...
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CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
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CZ- Grey Poupon’s Spot-On Social Media Strategy
Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
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Forbes- These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click
Jeff Bercovici [Not sure if any of these are astonishing but it probably was a contributing factor in making me want...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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PAID CONTENT- What a pig, a goat and an eagle can tell us about the decline of traditional media
Mathew Ingram When news shows rely on “viral” videos for their programming, without bothering to even try and verify...
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Socialmediatoday.com-The Evolution of Content Marketing
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...