Home » Posts tagged 'CRM'
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Mar 4, 2013 18:56
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Feb 23, 2013 16:58
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Chiefmarketer- Using Co-Registration to Build Your Email Database
Feb 14, 2013 14:37
The proliferation of digital marketing has created an avalanche of noise, forcing consumers to find new and innovative...
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CZ- Big Data 101: Use Web Data to Understand Customer Intent
Jan 14, 2013 12:38
Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
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CZ – Is Big Data the New Email Marketing Catchphrase?
Dec 29, 2012 18:00
Kara Trivunovic In the world of email marketing, the word “relevance” used to be the catchphrase du jour -...
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Chief Marketer – Data Management Roadmap: 5 Critical Multichannel Milestones
Dec 22, 2012 14:39
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll...
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CZ- Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Dec 5, 2012 13:55
Stacie Levy Batch-and-blast marketing campaigns are a thing of the past. To be successful these days, we need to distribute...
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Mediapost- Five Questions To Shape Your Automated Email Content
Nov 28, 2012 19:39
Loren McDonald Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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Marketingcharts.com – More Companies Agree on Big Data’s Benefits Than Its Definition
Nov 6, 2012 15:37
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is...
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ClickZ- Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 13:20
In April of this year, my firm surveyed 402 qualified marketers about their email acquisition tactics as well as the methods...
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ClickZ- Is It Ever Time to Say Goodbye to Your Email Subscribers?
Nov 4, 2012 18:04
Brands are always fixated on growing. Growing their Facebook fan page, growing their Twitter followers, and growing their...
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Silverpop- Time to Whack Your Email Program with the Behavior Stick?
Oct 25, 2012 22:07
By Loren McDonald (@LorenMcDonald), October 10, 2012 Ready, Set … Rethink! Below are three examples of typical existing...
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Silverpop- USADATA on 3 Tips for Using Data to Increase Relevancy
Oct 25, 2012 21:21
We all know that relevancy is key in digital marketing. The more timely and relevant a message is to the recipient, the greater...
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HBR: To Keep Your Customers, Keep It Simple
May 20, 2012 18:51
Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers...
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StorefrontBacktalk Home Depot, Macy’s, Target Evaluating QR Codes That Show Different Things Based On The Consumer’s CRM
A QR code approach that will display different information—and initiate different actions—based on the purchase history...
