Home » Posts tagged 'CXO'
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HBR- How to Present to Senior Executives (Not applicable in China)
Nov 28, 2012 22:56
Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because...
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Chief Marketer-5 Differences in B-to-C, B-to-B CMO Thinking: ANA Survey
Oct 16, 2012 21:14
It may come as no big surprise that B-to-C and B-to-B marketers think differently, but what may come as some surprise is...
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Chief Marketer- Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Oct 16, 2012 21:09
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority...
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eMarketer- B2B Decision-Makers Diversify Digital Research- love search+mobile
Jul 17, 2012 10:40
JANUARY 25, 2012 Search, mobile and video all important information sources Business-to-business companies have increased...
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eMarketer- CEOs Who Tweet Held in High Regard
Jul 17, 2012 10:36
Top execs slower than employees, customers to view social media as communications channel There may be new reasons for CEOs...
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Campaign APAC: CEOs more tech and brand-aware than we think: study
Jun 26, 2012 14:32
A few interesting insights from a survey of 32 APAC CEO’s- not a large sample size but hopefully is representative...
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From Hubspot- 5 Marketing Metrics that Matter to Your CEO
May 1, 2012 15:01
From a CEO’s perspective, one of the main call-outs is “context” and “story.” It’s nice that...
