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adotas.com- Beware The Hidden Pitfalls Of RTB

Mar 23, 2013 12:30

Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
Shanes Soapbox- Linkedin has a new ad unit (huzzah!)

Mar 17, 2013 19:38

I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
Digiday- Imagining a World Without Cookies

Mar 17, 2013 12:41

Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

Mar 16, 2013 18:01

INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
Introducing Pinterest Web Analytics

Mar 15, 2013 19:31

Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners...
The Real (and Hidden) Value of Social Media

Mar 14, 2013 18:49

Krista Neher I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things...
Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)

Mar 13, 2013 18:18

Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?

Mar 4, 2013 18:56

Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
MP- Connecting The Data

Mar 3, 2013 16:26

Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 2, 2013 14:53

Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
CZ- Grey Poupon’s Spot-On Social Media Strategy

Mar 1, 2013 19:04

Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
Atlantic- Dark Social: We Have the Whole History of the Web Wrong

Feb 21, 2013 15:21

Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
Econsultancy- 25% of Australian marketers say digital knowledge is poor

Feb 21, 2013 12:27

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results

Feb 18, 2013 16:37

Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
Econsultancy- Audience buying: why it demands always-on investment

Feb 16, 2013 16:22

Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts

Feb 16, 2013 12:29

Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To

Feb 15, 2013 19:51

Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
CZ- Big Data 101: Use Web Data to Understand Customer Intent

Jan 14, 2013 12:38

Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
CZ – Is Big Data the New Email Marketing Catchphrase?

Dec 29, 2012 18:00

Kara Trivunovic In the world of email marketing, the word “relevance” used to be the catchphrase du jour -...