Home » Posts tagged 'digital'
-
Digiday- Second Screen is not Social TV
Mar 23, 2013 18:43
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
-
adotas.com- Beware The Hidden Pitfalls Of RTB
Mar 23, 2013 12:30
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
-
Shanes Soapbox- Linkedin has a new ad unit (huzzah!)
Mar 17, 2013 19:38
I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
-
Digiday- Imagining a World Without Cookies
Mar 17, 2013 12:41
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
-
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
Mar 16, 2013 18:01
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
-
Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
-
MP- Connecting The Data
Mar 3, 2013 16:26
Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
-
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 2, 2013 14:53
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
-
CZ- Grey Poupon’s Spot-On Social Media Strategy
Mar 1, 2013 19:04
Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
-
MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Feb 28, 2013 17:06
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
-
PAID CONTENT- What a pig, a goat and an eagle can tell us about the decline of traditional media
Feb 28, 2013 13:28
Mathew Ingram When news shows rely on “viral” videos for their programming, without bothering to even try and verify...
-
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Feb 25, 2013 12:44
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
-
TC-What Games Are: Consoles Are Sinking. Get To The Lifeboats!
Feb 24, 2013 15:38
TADHG KELLY Sony’s PS4 is DOA. Microsoft has won.” So said a friend of mine on Facebook moments after the PS4 event broadcast...
-
Econsultancy- 25% of Australian marketers say digital knowledge is poor
Feb 21, 2013 12:27
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
-
Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
-
MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Feb 16, 2013 12:29
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
-
Digiday- Confessions of a Big-Agency Top Digital Exec
Nov 18, 2012 0:58
Digiday Confessions are back. We took a break from them for a bit in order to make sure they remained high quality. We’ve...
-
ClickZ- NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
Jun 2, 2012 17:12
The National Hockey League kicked off the start of the Stanley Cup Finals last night with round two of its NHL FanCam. Originally...
