Home » Posts tagged 'digital'
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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Shanes Soapbox- Linkedin has a new ad unit (huzzah!)
I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
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Digiday- Imagining a World Without Cookies
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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MP- Connecting The Data
Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
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CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
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CZ- Grey Poupon’s Spot-On Social Media Strategy
Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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PAID CONTENT- What a pig, a goat and an eagle can tell us about the decline of traditional media
Mathew Ingram When news shows rely on “viral” videos for their programming, without bothering to even try and verify...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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TC-What Games Are: Consoles Are Sinking. Get To The Lifeboats!
TADHG KELLY Sony’s PS4 is DOA. Microsoft has won.” So said a friend of mine on Facebook moments after the PS4 event broadcast...
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Econsultancy- 25% of Australian marketers say digital knowledge is poor
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
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Econsultancy- Audience buying: why it demands always-on investment
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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Digiday- Confessions of a Big-Agency Top Digital Exec
Digiday Confessions are back. We took a break from them for a bit in order to make sure they remained high quality. We’ve...
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ClickZ- NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
The National Hockey League kicked off the start of the Stanley Cup Finals last night with round two of its NHL FanCam. Originally...