Home » Posts tagged 'DSP'
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MP- Real-time Branding: The Automation Challenge For Brands
Feb 12, 2013 19:48
Ari Bluman Before we can even consider real-time branding, we have to consider the current reality of automated buying for...
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Feb 12, 2013 15:15
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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Digiday- Publishers Shouldn’t Think Like Used-Car Salesmen
Sep 28, 2012 14:22
As agencies invest more in buying ads via exchanges or real-time bidding, there’s higher demand for more data to help judge...
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CLickZ- The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 13:33
Programmatic buying platforms such as demand-side platforms (DSPs) have become the most powerful tools for marketing in...
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Digiday- Confessions of a DSP Salesperson
May 24, 2012 13:56
sees as the hype versus reality of programmatic buying. What’s it like working for a DSP? Anyone that has not worked at...
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Adage- Six Things You Need to Know About Real-Time Bidding
May 9, 2012 10:18
The real-time bidding industry is only three years old. But in that short time the remarkable technical achievement of real-time...
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AdExchanger- At ANA Conference, Holding Co Desk CEOs Pledge Alignment With Agencies
May 9, 2012 8:58
Holding company trading desks are moving to embed their capabilities locally within operating agencies, rather than operating...
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From Digiday- Confessions of an Ad Tech Exec
Apr 23, 2012 13:40
Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of...
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From Digiday- Are Agency Trading Desks Headed for Trouble?
Apr 23, 2012 12:58
Agency trading desks are a bright spot within most agency holding companies. They’re proof that ad companies can cobble...
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The ad exchange revolution: Crucial insights – iMedia
Oct 6, 2011 23:33
We’re arguably two to three years into the exchange buying revolution. I say arguably because buying online display...
