Home » Posts tagged 'email'
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Social linking in Emails generates significant ROI
More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers...
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avc.com- Guest Post: HOW TO SOCIAL
ME GET START WHEN FRED TAKE BIG CHANCE ON CRAZY PERSON TYPE LIKE DINOSAUR. MINIMUM VIABLE PERSONALITY TURN INTO MORE,...
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Chiefmarketer- Using Co-Registration to Build Your Email Database
The proliferation of digital marketing has created an avalanche of noise, forcing consumers to find new and innovative...
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MP- TurboTax Moves Email Pitch Into SMS
David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
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Mediapost- Five Questions To Shape Your Automated Email Content
Loren McDonald Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI...
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ClickZ- Rumours of eMail’s demise are greatly exaggerated
Back when the Internet was called DARPANet and no one had heard of Axe body wash, some said that “Only Nixon could...
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ClickZ- Exploring the Effectiveness of Email Acquisition Tactics
In April of this year, my firm surveyed 402 qualified marketers about their email acquisition tactics as well as the methods...
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ClickZ- Is It Ever Time to Say Goodbye to Your Email Subscribers?
Brands are always fixated on growing. Growing their Facebook fan page, growing their Twitter followers, and growing their...
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Mediapost- 10 Attributes Of A High-Performance Email Marketing Team
Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption...
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Silverpop- Time to Whack Your Email Program with the Behavior Stick?
By Loren McDonald (@LorenMcDonald), October 10, 2012 Ready, Set … Rethink! Below are three examples of typical existing...
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Silverpop- USADATA on 3 Tips for Using Data to Increase Relevancy
We all know that relevancy is key in digital marketing. The more timely and relevant a message is to the recipient, the greater...
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SEW- Why Email marketing shouldn’t be left in a corner
Email marketing isn’t a sexy topic. In a world dominated by tweets, Likes and +1′s, most marketers aren’t...
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Marketwatch-Email Boxes Are Crammed with Deals, Blue Kangaroo Helps Spot the Keepers
BELLEVUE, Wash., Sep 17, 2012 (BUSINESS WIRE) — With deal-of-the-day giants like Groupon and Living Social slowing...
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Campaign APAC: CEOs more tech and brand-aware than we think: study
A few interesting insights from a survey of 32 APAC CEO’s- not a large sample size but hopefully is representative...
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From Blue- How to segment sales leads
If you’re running an effective marketing campaign, your business is generating leads from multiple sources, and these leads...
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From Aweber- Email Marketing trends in 2012
While you’re pushing forward with your head down, trying to build and market your business, time is flying. Things are...
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ToutApp Brings Sanity To Repetitive Outgoing Emails-Mashable
ToutApp founder Tawheed Kader set out to build an e-mail killer. But he found himself sending a lot of emails in the process. “If...
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SearchEngineLand: More People Enjoy Getting Direct Mail From Brands Than Email
Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still...