Home » Posts tagged 'mobile'
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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HBR- Rural China Offers Big Opportunities, Too
Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
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Mediapost- Targeting Customers To Influence Intent (with some limitations)
Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
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Mediapost- Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness
As initially reported in MoBlog on November 2, Context just isn’t what it used to be. Remember when the term referred...
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gigaom- Goodbye clipboard, ZocDoc lets patients check in online, cloud access your records
Since launching in 2007, ZocDoc has been laser-focused on bringing its appointment booking engine to doctors and patients...
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Mediapost- AdSpace Launches Clip’d For Mobile Coupons
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers...
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SEL- 10 Simple Tips For Effective Mobile SEO (30% of search activity is via mobile)
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding...
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Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile
Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
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SEL- Is Mobile Search Taking Over The Restaurant Space?
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and...
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eMarketer- B2B Decision-Makers Diversify Digital Research- love search+mobile
JANUARY 25, 2012 Search, mobile and video all important information sources Business-to-business companies have increased...
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eMarketer- Smart Device Screen Size Has Little Effect on Clickthroughs
Ads on Apple, Amazon products engage users better When offered a choice of device, those seeking to browse the internet...
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Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share
Mobile advertising firm Millennial Media this morning released its ‘Mobile Mix’ report covering its findings for...
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ClickZ- AdTruth Wants to Be Standard for Mobile Tracking
AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while...
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What to expect on the forefront of mobile commerce-enabled advertising – Mobile Commerce Daily
Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts. More...
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Mobile has fewer fraudulent transactions than desktop: study – MCommerce Daily
There are fewer fraudulent transactions in mobile compared with desktop, according to new data from ThreatMetrix. In December,...