Home » Posts tagged 'mobile'
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Digiday- Second Screen is not Social TV
Mar 23, 2013 18:43
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Feb 28, 2013 17:06
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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HBR- Rural China Offers Big Opportunities, Too
Feb 24, 2013 18:08
Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Feb 21, 2013 15:21
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Feb 18, 2013 16:37
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Feb 16, 2013 12:29
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Feb 15, 2013 19:51
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
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Mediapost- Targeting Customers To Influence Intent (with some limitations)
Nov 28, 2012 19:51
Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
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Mediapost- Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness
Nov 27, 2012 19:55
As initially reported in MoBlog on November 2, Context just isn’t what it used to be. Remember when the term referred...
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gigaom- Goodbye clipboard, ZocDoc lets patients check in online, cloud access your records
Oct 6, 2012 14:39
Since launching in 2007, ZocDoc has been laser-focused on bringing its appointment booking engine to doctors and patients...
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Mediapost- AdSpace Launches Clip’d For Mobile Coupons
Oct 5, 2012 21:30
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers...
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SEL- 10 Simple Tips For Effective Mobile SEO (30% of search activity is via mobile)
Sep 28, 2012 13:26
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding...
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Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile
Sep 17, 2012 17:50
Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
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SEL- Is Mobile Search Taking Over The Restaurant Space?
Aug 29, 2012 23:48
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and...
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eMarketer- B2B Decision-Makers Diversify Digital Research- love search+mobile
Jul 17, 2012 10:40
JANUARY 25, 2012 Search, mobile and video all important information sources Business-to-business companies have increased...
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eMarketer- Smart Device Screen Size Has Little Effect on Clickthroughs
Jun 12, 2012 9:15
Ads on Apple, Amazon products engage users better When offered a choice of device, those seeking to browse the internet...
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Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share
May 24, 2012 11:30
Mobile advertising firm Millennial Media this morning released its ‘Mobile Mix’ report covering its findings for...
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ClickZ- AdTruth Wants to Be Standard for Mobile Tracking
May 22, 2012 19:17
AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while...
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What to expect on the forefront of mobile commerce-enabled advertising – Mobile Commerce Daily
Feb 12, 2012 11:32
Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts. More...
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Mobile has fewer fraudulent transactions than desktop: study – MCommerce Daily
There are fewer fraudulent transactions in mobile compared with desktop, according to new data from ThreatMetrix. In December,...
