Home » Posts tagged 'multi screen'
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SEL- Does Mobile Search Matter In A Multiscreen World? (uh, yes)
In the early days of mobile, many people thought it would create a medium completely separate from the Internet. In early...
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Mediapost- The Omni-channel Approach: An Upgrade
Multi-channel tactics are to customer care what green screen terminals are to personal computing. Multi-channel is full of...
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Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
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Digiday-Brands Need to be Everywhere at Once: platform agnostic and friction less consumption is key
In the past, a person couldn’t be in two places at once. But if those places are virtual, now he can be in more...
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Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
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Mediapost- TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of ‘Households,’ Work Vs. Leisure Time
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming...