Home » Posts tagged 'ROI'
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MetricsInsider- How To Calculate Attribution’s ROI: The Formula
Nov 28, 2012 20:00
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
Oct 13, 2012 9:50
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Rex Briggs- Marketing ROI is in decline
May 29, 2012 9:44
When Rex Briggs compiled studies from dozens of brands for the 2006 book “What Sticks,” he found that the old...
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From Fast Co- 5 Steps To Measure The ROI Of Digital Media Channels
May 3, 2012 12:40
ow are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels?...
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From Nielsen- It’s All In the Mix: Maximizing Return on Brand Investment
Apr 12, 2012 18:05
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but...
