Home » Posts tagged 'RTB'
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MediaTel- Beyond the B in RTB
Mar 26, 2013 12:54
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Mar 23, 2013 12:30
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Feb 12, 2013 15:15
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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Econsultancy- A simple and effective way of looking at real-time bidding
Feb 4, 2013 18:35
Simon Haynes Real-time bidding (RTB) has acquired a bad reputation. It is considered by many to be a scarily complex automated...
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RTBInsider- How Ad Tech Can Kill Excel
Jan 7, 2013 15:53
Online advertising is supposed to represent a marketing revolution, giving marketers access to cutting-edge technology that...
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RTB Insider- The Rise Of Programmatic Marketing- A Beginners Guide
Dec 13, 2012 14:37
There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked...
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CZ- Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 12, 2012 15:19
Hollis Thomases …..I recently saw two articles published almost simultaneously by one publication and the juxtaposition...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Dec 2, 2012 17:06
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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NYTimes- Your Online Attention, Bought in an Instant
Nov 27, 2012 19:34
YOU can be sold in seconds. No, wait: make that milliseconds. The odds are that access to you — or at least the online...
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VideoInsider- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
Oct 8, 2012 21:50
The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB...
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Digiday- Publishers Shouldn’t Think Like Used-Car Salesmen
Sep 28, 2012 14:22
As agencies invest more in buying ads via exchanges or real-time bidding, there’s higher demand for more data to help judge...
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Digiday- Confessions of a DSP Salesperson
May 24, 2012 13:56
sees as the hype versus reality of programmatic buying. What’s it like working for a DSP? Anyone that has not worked at...
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Adage- Six Things You Need to Know About Real-Time Bidding
May 9, 2012 10:18
The real-time bidding industry is only three years old. But in that short time the remarkable technical achievement of real-time...
