Home » Posts tagged 'social media'
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Socialmediatoday.com-The Evolution of Content Marketing
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
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Econsultancy- 25% of Australian marketers say digital knowledge is poor
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
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Mediapost- MTV: Youngest Millennials Flee To Twitter
Few brands are as clued in to what Gen Y is thinking as is MTV, with its sweet spot of 18 to 24. But increasingly, the company...
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Digiday- Calling BS on Social Media: There’s no such thing as a free (sic) launch
If you’re a social media guru, please take a deep breath before continuing. OK, here it goes: Marketer turned humorist B.J....
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Rex Briggs- Marketing ROI is in decline
When Rex Briggs compiled studies from dozens of brands for the 2006 book “What Sticks,” he found that the old...
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Mediapost- Advanced Social Media – Amateurs and Agencies Need Not Apply
Doing social media should not be just sticking display ads on Facebook, which no one looks at and even less click on (see CTRs...
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Social Media, invented in 2009 or 1929?
What can a poor Midwestern farmer’s boy, born in 1888, who wrote a well-known book in the 1930′s, teach us about...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...
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From Mashable- 7 Social Media Predictions for 2012
1. Facebook Growth Plateaus, but Engagement Continues to Surge With more than 800 million users, Facebook is running...
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Mashable: Major Social media platforms eye tracking study results
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup...
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A CEO’s Guide To Social Media In 2012 | Fast Company
Why is there confusion inside these glass fortresses around the world? Senior executives are struggling to get a grasp of...