Home » Posts tagged 'strategy'
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HBR- It’s Not Just Semantics: Managing Outcomes Vs. Outputs
What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference...
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HBR- Marketers, Go Back to Basics (what old is new)
Marketing is changing so fast, it’s easy to get our heads turned by new, high-tech developments. Doesn’t my company...
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The Five Competitive Forces That Shape Strategy
Editor’s Note: In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist...
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HBR.com- Are You Targeting a Phantom Market?
Here’s a quick quiz for you. Is it easier to get A: 1% of a huge, established market? or B: 100% of a completely new...
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Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement : MOMeo
In Twitter speak, a retweet is when you share or rebroadcast someone else’s tweet to your followers. The syntax of a retweet...