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  • Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

    May 21, 2013 20:18

    Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

    For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an [...]

     
  • Note to Advertisers: TV Viewers Aren’t Actually Watching

    May 21, 2013 20:13

    Note to Advertisers: TV Viewers Aren’t Actually Watching

    More than 60 percent of all viewers watching TV are distracted by data applications on mobile devices, while 33 percent are watching TV with their laptops open, according to a new study. Just 6 percent of TV viewers watch the tube with no distractions at all. Advertising pioneer John Wanamaker [...]

     
  • Mashable- Engagement: The Big Word That Means Very Little

    May 21, 2013 19:48

    Mashable- Engagement: The Big Word That Means Very Little

    You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.” And while the word has been firmly fixed in the communications lexicon since the mid-2000s, if you ask a professional in the industry what everyone means by “engagement,” you get [...]

     
  • from Vulture.com- The Complete Quips of Mad Men’s Roger Sterling

    May 21, 2013 19:43

    from Vulture.com- The Complete Quips of Mad Men’s Roger Sterling

    The sixth season of Mad Men began with Roger Sterling facing the deaths of two of his loved ones: his mother and his shoe-shine man. The normally blithe executive showed some surprising introspection (and even broke down crying), but even in a state of ennui he still was able to do what [...]

     
  • 3 useful email hacks to improve productivity

    May 21, 2013 19:41

    3 useful email hacks to improve productivity

    The good news is, you can. Here are three of my favorite tactics that will help make your email inbox one of your best productivity tools:   1. Create an easy follow-up system Do you ever find yourself reviewing your “sent items” folder to remind yourself of who you need [...]

     
  • The Rise of the Digital CMO

    May 19, 2013 19:40

    The Rise of the Digital CMO

    When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate thediscussion. Nevertheless, analog spending still rules, as [...]

     
  • 10 Top Sub Reddit’s That Everyone Should Read

    May 19, 2013 19:37

    10 Top Sub Reddit’s That Everyone Should Read

    r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily life. Productivity and time-saving tips a la Lifehacker. Who it’s for: Anyone wanting to save time and get more done with less. What you’ll learn: How to use boric acid to cure a yeast infection. Check it out [...]

     
  • 5 New Facts On Quality Score Change

    May 19, 2013 19:30

    5 New Facts On Quality Score Change

    In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad [...]

     
  • Why Customers Don’t Buy

    May 19, 2013 19:23

    Why Customers Don’t Buy

    The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several hundred business-to-business salespeople I conducted recently. What is it that prevents a prospective customer from making a purchase even after they have conducted a lengthy evaluation process? The reasons may surprise you. Regardless of [...]

     
  • Email Metrics Revealed

    May 19, 2013 19:17

    Email Metrics Revealed

    A few thoughts from Mediapost about email stats: When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer behavior the data point depicts. For example, when you read that 70% of big brands’ opens in March [...]

     
  • 3 Tactics For More Effective Content Marketing

    May 19, 2013 19:13

    3 Tactics For More Effective Content Marketing

    What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already [...]

     
  • Whats in your wallet? LinkedIn would like to know

    May 13, 2013 0:29

    Whats in your wallet? LinkedIn would like to know

    Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of 22% to a low of just 6% during Q2 of last year, the wheels have come off the gravy train for social networks.  These kinds of companies [...]

     
  • The Rise of Chat Apps is making SMS seem LOL

    May 2, 2013 13:49

    The Rise of Chat Apps is making SMS seem LOL

    The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19 billion msg’s per day in 2012, beating out long time Telco money tree SMS at 17.6 billion msgs daily. While I still prefer [...]

     
  • RIP Payphone

    Apr 28, 2013 19:05

    RIP Payphone

    Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers, bloggers, developers, techies, and readers who are hungry for creativity and inspiration” has a fetching infographic on the history of the smartphone. Having a Blackberry at work used to mean you were a heavy hitter, [...]

     
  • If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

    Apr 24, 2013 20:50

    If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

    UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Active View reporting will be available on [...]

     
 

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  • 5 New Facts On Quality Score Change

    5 New Facts On Quality Score Change

    May 19, 2013 19:30

    In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’...

     
 

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  • Why Customers Don’t Buy

    Why Customers Don’t Buy

    May 19, 2013 19:23

    The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several hundred business-to-business...