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May 19, 2013 19:40
When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate thediscussion. Nevertheless, analog spending still rules, as [...]
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May 19, 2013 19:37
r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily life. Productivity and time-saving tips a la Lifehacker. Who it’s for: Anyone wanting to save time and get more done with less. What you’ll learn: How to use boric acid to cure a yeast infection. Check it out [...]
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May 19, 2013 19:30
In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad [...]
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May 19, 2013 19:23
The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several hundred business-to-business salespeople I conducted recently. What is it that prevents a prospective customer from making a purchase even after they have conducted a lengthy evaluation process? The reasons may surprise you. Regardless of [...]
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May 19, 2013 19:17
A few thoughts from Mediapost about email stats: When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer behavior the data point depicts. For example, when you read that 70% of big brands’ opens in March [...]
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May 19, 2013 19:13
What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already [...]
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May 13, 2013 0:29
Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of 22% to a low of just 6% during Q2 of last year, the wheels have come off the gravy train for social networks. These kinds of companies [...]
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May 2, 2013 13:49
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19 billion msg’s per day in 2012, beating out long time Telco money tree SMS at 17.6 billion msgs daily. While I still prefer [...]
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Apr 28, 2013 19:05
Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers, bloggers, developers, techies, and readers who are hungry for creativity and inspiration” has a fetching infographic on the history of the smartphone. Having a Blackberry at work used to mean you were a heavy hitter, [...]
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![If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]](http://shanecrombie.com/wp-content/themes/telegraph/scripts/timthumb.php?src=http://shanecrombie.com/wp-content/uploads/rear_window.jpg&h=160&w=280&zc=1)
Apr 24, 2013 20:50
UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Active View reporting will be available on [...]
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Apr 15, 2013 17:18
I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t like to work but do anyway, keeping the ship afloat while the glee club make a mess of things. Or something like that, Forbes is referencing a recent study of 207 companies by [...]
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Apr 5, 2013 21:40
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great infographics in their free time combining multiple data sources, have just posted up their latest effort, ‘How Colors Effect Conversions’ It turns out we are a visual species [...]
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Apr 3, 2013 14:18
Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting mobile stats. Specifically the difference in average spend between eCommerce (PC/Laptop), mCommerce (Mobile phone) and tCommerce(Tablet). Ask yourself, which of the above do you think would garner the higher average spend per purchase? Likely you [...]
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Apr 2, 2013 20:42
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore, the original can be found here Local has cooled off a bit in recent years- once upon a time it was the next frontier of search and display, now its biggest supporter is taking a very public [...]
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Mar 30, 2013 18:07
KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words until Feb. 7, then searches surged faster than any term Google ever had, except for "Whitney Houston" after her death. A few weeks later, they fell close to zero. Experts said [...]
