10 Top Sub Reddit’s That Everyone Should Read
r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily...
For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an [...]
More than 60 percent of all viewers watching TV are distracted by data applications on mobile devices, while 33 percent are watching TV with their laptops open, according to a new study. Just 6 percent of TV viewers watch the tube with no distractions at all. Advertising pioneer John Wanamaker [...]
You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.” And while the word has been firmly fixed in the communications lexicon since the mid-2000s, if you ask a professional in the industry what everyone means by “engagement,” you get [...]
The sixth season of Mad Men began with Roger Sterling facing the deaths of two of his loved ones: his mother and his shoe-shine man. The normally blithe executive showed some surprising introspection (and even broke down crying), but even in a state of ennui he still was able to do what [...]
The good news is, you can. Here are three of my favorite tactics that will help make your email inbox one of your best productivity tools: 1. Create an easy follow-up system Do you ever find yourself reviewing your “sent items” folder to remind yourself of who you need [...]
When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate thediscussion. Nevertheless, analog spending still rules, as [...]
r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily life. Productivity and time-saving tips a la Lifehacker. Who it’s for: Anyone wanting to save time and get more done with less. What you’ll learn: How to use boric acid to cure a yeast infection. Check it out [...]
In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad [...]
The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several hundred business-to-business salespeople I conducted recently. What is it that prevents a prospective customer from making a purchase even after they have conducted a lengthy evaluation process? The reasons may surprise you. Regardless of [...]
A few thoughts from Mediapost about email stats: When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer behavior the data point depicts. For example, when you read that 70% of big brands’ opens in March [...]
What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already [...]
Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of 22% to a low of just 6% during Q2 of last year, the wheels have come off the gravy train for social networks. These kinds of companies [...]
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19 billion msg’s per day in 2012, beating out long time Telco money tree SMS at 17.6 billion msgs daily. While I still prefer [...]
Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers, bloggers, developers, techies, and readers who are hungry for creativity and inspiration” has a fetching infographic on the history of the smartphone. Having a Blackberry at work used to mean you were a heavy hitter, [...]
UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Active View reporting will be available on [...]
r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily...
Investment in social media marketing by financial services companies has exhibited a boom/bust...
The interwebs are abuzz on news of a new tipping point, even if the implications are still...
For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue...
In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’...
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19...
r/LifeProTips AP What they talk about:How to optimize and improve specific aspects of daily life. Productivity and time-saving tips a la...
KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words until Feb. 7, then...
The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several hundred business-to-business...