Featured Posts

  • Whats in your wallet? LinkedIn would like to know

    May 13, 2013 0:29

    Whats in your wallet? LinkedIn would like to know

    Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of 22% to a low of just 6% during Q2 of last year, the wheels have come off the gravy train for social networks.  These kinds of companies [...]

     
  • The Rise of Chat Apps is making SMS seem LOL

    May 2, 2013 13:49

    The Rise of Chat Apps is making SMS seem LOL

    The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19 billion msg’s per day in 2012, beating out long time Telco money tree SMS at 17.6 billion msgs daily. While I still prefer [...]

     
  • RIP Payphone

    Apr 28, 2013 19:05

    RIP Payphone

    Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers, bloggers, developers, techies, and readers who are hungry for creativity and inspiration” has a fetching infographic on the history of the smartphone. Having a Blackberry at work used to mean you were a heavy hitter, [...]

     
  • If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

    Apr 24, 2013 20:50

    If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

    UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Active View reporting will be available on [...]

     
  • Are you talented and unmotivated by your job? If you are, your not alone, new survey says

    Apr 15, 2013 17:18

    Are you talented and unmotivated by your job? If you are, your not alone, new survey says

    I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t like to work but do anyway, keeping the ship afloat while the glee club  make a mess of things. Or something like that, Forbes is referencing a recent study of 207 companies by [...]

     
  • What’s the most popular colour & why over 50 million Americans care

    Apr 5, 2013 21:40

    What’s the most popular colour & why over 50 million Americans care

    Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great infographics in their free time combining multiple data sources,  have just posted up their latest effort, ‘How Colors Effect Conversions’  It turns out we are a visual species [...]

     
  • New survey says big ticket items being bought via mobile, smaller buys on the desktop

    Apr 3, 2013 14:18

    New survey says big ticket items being bought via mobile, smaller buys on the desktop

    Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting mobile stats. Specifically the difference in average spend between eCommerce (PC/Laptop), mCommerce (Mobile phone) and tCommerce(Tablet). Ask yourself, which of the above do you think would garner the higher average spend per purchase? Likely you [...]

     
  • Optimizing Local Search Campaigns

    Apr 2, 2013 20:42

    Optimizing Local Search Campaigns

    ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore, the original can be found here  Local has cooled off a bit in recent years- once upon a time it was the next frontier of search and display, now its biggest supporter is taking a very public [...]

     
  • Atlantic- How Memes Are Orchestrated by the Man

    Mar 30, 2013 18:07

    Atlantic- How Memes Are Orchestrated by the Man

    KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words until Feb. 7, then searches surged faster than any term Google ever had, except for "Whitney Houston" after her death. A few weeks later, they fell close to zero.         Experts said [...]

     
  • Social linking in Emails generates significant ROI

    Mar 30, 2013 13:45

    Social linking in Emails generates significant ROI

    More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers who plug in social share buttons to the email template. GetResponse did the survey and found deployment of in email share buttons up 61% YOY to 30%. [...]

     
  • Pandodaily- Welcome to the Bitcoin revolution, there’s no going back now

    Mar 26, 2013 23:23

    Pandodaily- Welcome to the Bitcoin revolution, there’s no going back now

    MICHAEL CARNEY For the uninitiated, Bitcoin is a cryptographic digital currency that is not underwritten by any government. The software underlying the currency, which operates on a decentralized peer-to-peer network, is designed to ensure security – that it can’t be counterfeited – and to enable anonymity. What started out in 2010 as [...]

     
  • CZ-’The Search Agency’ Automates SEM for SMBs

    Mar 26, 2013 23:10

    CZ-’The Search Agency’ Automates SEM for SMBs

    Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, [...]

     
  • Lifehacker- What Is Bitcoin and What Can I Do With It?

    Mar 26, 2013 13:15

    Lifehacker- What Is Bitcoin and What Can I Do With It?

    Adam Dachis In many ways, it works the same as paper money with some key differences. Although physical forms of Bitcoin exist, the currency’s primary form is data so you trade it online, peer to peer, using wallet software or anonline service. You can obtain Bitcoin’s either by trading other money, goods, or [...]

     
  • MediaTel- Beyond the B in RTB

    Mar 26, 2013 12:54

    MediaTel- Beyond the B in RTB

      Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good about our industry and shone a spotlight into some of the new areas that technology is opening up for agencies and advertisers. I was lucky enough to be invited [...]

     
  • Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

    Mar 24, 2013 17:24

    Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

    Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate price points; ‘analog dollars for digital pennies’  to put a label on it. One of the drawbacks of mobile is poor cookie enablement, unfortunate ad unit scale and the [...]

     
 
 
 
 
  • Optimizing Local Search Campaigns

    Optimizing Local Search Campaigns

    Apr 2, 2013 20:42

    ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore, the original can be...