Whats in your wallet? LinkedIn would like to know
Investment in social media marketing by financial services companies has exhibited a boom/bust...
Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of 22% to a low of just 6% during Q2 of last year, the wheels have come off the gravy train for social networks. These kinds of companies [...]
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19 billion msg’s per day in 2012, beating out long time Telco money tree SMS at 17.6 billion msgs daily. While I still prefer [...]
Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers, bloggers, developers, techies, and readers who are hungry for creativity and inspiration” has a fetching infographic on the history of the smartphone. Having a Blackberry at work used to mean you were a heavy hitter, [...]
UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Active View reporting will be available on [...]
I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t like to work but do anyway, keeping the ship afloat while the glee club make a mess of things. Or something like that, Forbes is referencing a recent study of 207 companies by [...]
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great infographics in their free time combining multiple data sources, have just posted up their latest effort, ‘How Colors Effect Conversions’ It turns out we are a visual species [...]
Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting mobile stats. Specifically the difference in average spend between eCommerce (PC/Laptop), mCommerce (Mobile phone) and tCommerce(Tablet). Ask yourself, which of the above do you think would garner the higher average spend per purchase? Likely you [...]
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore, the original can be found here Local has cooled off a bit in recent years- once upon a time it was the next frontier of search and display, now its biggest supporter is taking a very public [...]
KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words until Feb. 7, then searches surged faster than any term Google ever had, except for "Whitney Houston" after her death. A few weeks later, they fell close to zero. Experts said [...]
More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers who plug in social share buttons to the email template. GetResponse did the survey and found deployment of in email share buttons up 61% YOY to 30%. [...]
MICHAEL CARNEY For the uninitiated, Bitcoin is a cryptographic digital currency that is not underwritten by any government. The software underlying the currency, which operates on a decentralized peer-to-peer network, is designed to ensure security – that it can’t be counterfeited – and to enable anonymity. What started out in 2010 as [...]
Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, [...]
Adam Dachis In many ways, it works the same as paper money with some key differences. Although physical forms of Bitcoin exist, the currency’s primary form is data so you trade it online, peer to peer, using wallet software or anonline service. You can obtain Bitcoin’s either by trading other money, goods, or [...]
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good about our industry and shone a spotlight into some of the new areas that technology is opening up for agencies and advertisers. I was lucky enough to be invited [...]
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate price points; ‘analog dollars for digital pennies’ to put a label on it. One of the drawbacks of mobile is poor cookie enablement, unfortunate ad unit scale and the [...]
Investment in social media marketing by financial services companies has exhibited a boom/bust...
The interwebs are abuzz on news of a new tipping point, even if the implications are still...
KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic....
UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution ‘Active View’; advertisers...
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore, the original can be...
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers; web chat apps sent 19...
Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years. From a high of...
KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words until Feb. 7, then...
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy. He talked about writing...